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Facebook Acquires Mobile Gifting App Karma

Facebook just keeps on giving and giving, and after going public on Friday, has decided to give something back to its mobile users - by acquiring mobile gifting app, Karma.

News of the acquisiton came shortly after the markets closed on Facebook's first day as a public company, with the social network purchasing the year-old startup and its 16 employees. Designed as an "in-the-moment gifting" app, Karma allows users to to send a number of gifts through their mobile devices - as well as giving recipients the option to exchange it via Karma's online store, or even give the monetary value of your gift to charity.

In addition, Karma also informs you of particular events where you would wish to send a gift, as well as noting certain "Congratulations!" messages on your friends' walls - serving as a reminder that you should probably get them a present.



Announcing the happy news on Karma's blog, the company's founders, Lee Linden and Ben Lewis, revealed their excitement behind the move:

"We're thrilled to announce that Karma has been acquired by Facebook," wrote the Karma co-founders. "By combining the incredible passion of our community with Facebook's platform, we can delight users in new and meaningful ways. As we say ... only good things will follow."

Given that Facebook has stressed its plans to adopt a more mobile strategy, this latest acquisition makes sense for the social network. Ah well, now that Zuckerberg has tied the knot, perhaps he can use the company's latest purchase to offer his newlywed a personalised gift.

Source: Mashable

Mariel Norton is a self-confessed girly geek with a penchant for technology, and joins ITProPortal with just over a year's experience under her online belt. A copywriter by day and a freelance writer by night/weekend, Mariel is an avid volunteer - lending her charitable services throughout the world. Specialising in social media, apps, and video games, Mariel hopes to intertwine her love of technology with the English language to produce amusing anecdotes of ambiguous algorithms and alliteration