The man who helped designing iPad, iPod, iPhones, Jonathan Ive, is believed to be the most influential designer in the world. Jony Ive, as his co-workers call him, will today become Sir Jonathan Ive, after the Queen officially knights him.
We reported earlier this year that he had been awarded a knighthood, after being recognised for his services to design and enterprise, which he found "incredibly humbling". Jonathan Ive has worked at Apple since 1992 and in the last 15 years, was given control of the design team.
He is deeply involved in the development of all Apple major devices, including the iPod, iPhone, iPad and has created products that have changed industries entirely. "Designing and developing anything of consequence is incredibly challenging," said Ive in a recent interview.
"Design is a word that's come to mean so much that it's also a word that has come to mean nothing. We don't really talk about design, we talk about developing ideas and making products," he added.
He strongly believes that Apple devices are merely tools and he doesn't want the design to get in the way. He explained that his designer team is trying to bring simplicity and clarity to the products.