Foursquare users can now get up close and personal with their favourite athletes, after the location-based social networking site gave its members the power to check in to Olympics venues across the globe - not to mention the chance of potentially winning a trip to the 2012 London Games.
Yesterday, the International Olympic Committee (IOC) unveiled check-in locations throughout the world along with an official Olympics badge - giving users the opportunity to learn more about the various stadiums plus tips from their favourites sports stars. The official IOC Foursquare page includes historial facts about the world's most renowned games event, and will soon include a list of training locations as well as places inspired by the athletes.
"Our integration with Foursquare and the ability to leave location-based tips from the athletes is one more way to serve highly engaged fans of the Olympic Games and to integrate social media directly into the Olympic fan experience," explained Alex Huot, the IOC's social media director. "We wanted to do something fun and thank our fans who make an effort to stay fit by offering them a chance to win a trip to the Olympics."
Those checking in to at least two venues as well as follow the IOC on Foursquare will unlock the "Get Fit for Olympic Day" - and will automatically be entered into a contest to win a visit to this summer's Olympics.