Nvidia has debuted the design for a new $199 (£127) tablet known as Kai. This was revealed by vice president at the graphics card maker, Rob Csonger. He explained during an annual meeting with investors, that the idea was to make the Tegra 3 system much more affordable and allow it to be experienced by many more people.
In a nutshell, Nvidia wants to offer a tablet that's more powerful than the Kindle Fire, while sitting in the same price bracket.
"Our strategy on Android is simply to enable quad-core tablets running Android Ice Cream Sandwich to be developed and brought out to market at the $199 price point, and the way we do that is a platform we've developed called Kai. So this uses a lot of the secret sauce that's inside Tegra 3 to allow you to develop a tablet at a much lower cost, by using a lot of innovation that we've developed to reduce the power that's used by the display and use lower cost components within the tablet," he said.
It remains to be seen at this point whether Kai is the final product, or a design that can be used by Nvidia partners to produce their own competitive products. The Kindle Fire's price point is certainly something to be envied though. Amazon is selling it at a minor loss, making up its money on the content sales. If it can be emulated and generate a profit, Nvidia would be in a great position.