Phones 4u is offering a strange free gift when consumers purchase the Nokia Lumia 900 smartphone.
If customers choose to buy their new Lumia 900 device from Phones 4u's flagship London store, they will be offered free teeth whitening.
The offer is based on results from a Nokia survey, which revealed that 64 per cent of us Brits would love a white, Hollywood, smile.
The online survey of 1,000 adults revealed that Tom Cruise is the star that most men would like their smile to be like. Will Smith and Simon Cowell came second and third, respectively.
From a female perspective, the Duchess of Cambridge, Kate Middleton, was the star with the most admired smile. Cheryl Cole took second place, with Alesha Dixon in third.
The Nokia Lumia 900 is the flagship Nokia Windows Phone device. It features a 4.3in display, an 8 megapixel camera capable of 720p HD video recording, and a single-core 1.4GHz processor. The handset also boasts 16GB of internal memory and 512MB of RAM.
If the teeth whitening offer tempts you, then get down to the Phones 4u London flagship store on the 25th, 26th or 27th May and purchase the Nokia Lumia 900.