Google sees its mobile OS skyrocketing in usage every year, but so does Apple. The latest IDC study reveals that it is a two horse race when it comes to the mobile OS market.
In the first quarter of the year, Android accounted for 59 per cent and iOS for 23 per cent. In third place, at a huge distance, is Nokia's Symbian with 6.8 per cent, followed by BlackBerry with 6.4 per cent.
Down on the list are Linux and Windows Phone, breathing down each other's neck with 2.3 per cent and 2.2 per cent respectively. In the first three months of this year, Android smartphone shipments reached 89.9 million units, which is a 145 per cent growth when compared to the corresponding quarter last year.
Apple managed to ship 35.1 million iPhones worldwide, which means an 88.7 per cent year-over-year growth. The popularity of Android and iOS relies on more than just huge shipment figures though, points out Ramon Llamas, senior research analyst with IDC's Mobile Phone Technology and Trends program.
"Neither Android nor iOS were the first to market with some of these features, but the way they made the smartphone experience intuitive and seamless has quickly earned a massive following," he says.