Nokia has announced that the Nokia Lumia 610 will be launched in the UK, in the 1st week of June, and it already looks in trouble, partly because of the strategy mobile phone operators have adopted.
The phone will be the fourth of Nokia's Windows Phone line up to launch and it is the weakest of them all, with the most notable difference being that it only has 256MB memory - compared to 512MB, for the rest of the line up: which comprises of the 800, 710 and 900.
Then there's pricing. The Nokia Lumia 710, which not only has twice the on-board system memory and a much faster processor (1.4GHz vs 800MHz), can be had SIM free for around £130 in the UK, from the likes of Carphone Warehouse with £20 free apps.
Which means that unless Nokia slaps an insanely low suggested retail price on the Lumia 610, it will have little to no chance of attracting customers bound for the Lumia 710. Already though some retailers are selling the phone for nearly £200.
The phone does not support Skype because of its low memory capacity, and comes with 8GB on-board storage as well as Windows Phone 7.5, Nokia Drive, Maps and Music. This is in addtion to housing a 3.7in 800 x 480 pixels capacitive display.
What's puzzling is the fact that Nokia essentially owns the sub £200 market, as there are no mainstream manufacturers who have released new Windows Phone handsets targeting this price range.
It has been confirmed to ITProPortal, at a Nokia press event, that the Lumia 610 will be carried on £15 a month contracts, by all the major mobile phone networks and high-street handset retailers.