A merger between two user generated review platforms has been announced, with the transaction worth $150 million (an estimated £96 million) including stock.
Software solution experts Bazaarvoice - who went public earlier this year - will acquire social commerce network PowerReviews in a deal that should be finalised by the end of July.
The companies say they will join up their technology, content, and data systems and endeavour to serve up to 1,800 clients worldwide once combined as well as a combined reach of 1.8 billion visiitors every month.
A press release ventures that the move will allow the new entity a wider range of market access. Bazaarvoice has typically engaged with larger companies but will now be in a position to grow into smaller scale markets.
Ken Comee, CEO of PowerReviews said "One of the exciting aspects of this combination is our opportunity to drive innovation by bringing together our technology platforms and our great teams of technology professionals. We believe that our ability to innovate to lead the market will be greatly enhanced by this acquisition."
Both businesses offer social commerce solutions that give retailers and brands the ability to collate and collect customer reviews and other content.