Samsung continue to perplex interested consumers by registering trademark after trademark for its new Galaxy-series handsets.
The Galaxy Rush, Galaxy Amp, and Galaxy Helm are the latest names to be filed for protection, under the "goods and/or services" category with the United States Patent and Trademark, by the South Korean telecoms giant.
The trio join Samsung's rapidly expanding arsenal of Galaxy names, with new registrations arriving at a steady pace since March.
At present, the nomenclature includes Velvet, Matrix, Legend, Variant, Grand, Premier, Next, Thunder, Express, and Accelerate - all trademarked in association with the high-end smartphone series.
It is unknown exactly what purpose the myriad identifiers will ultimately serve, with few people convinced all the names will be applied to commercially-available devices, and some questioning if they will be used at all.
One possibility is that some will be rolled out for carrier-specific releases of the eagerly anticipated Galaxy S3 - now available for pre-order and set to launch fully in the UK tomorrow. Alternatively, the company could choose to sit on the names for use in future models.