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Samsung Trademarks More Galaxy Names As S3 Launch Looms


Samsung continue to perplex interested consumers by registering trademark after trademark for its new Galaxy-series handsets.

The Galaxy Rush, Galaxy Amp, and Galaxy Helm are the latest names to be filed for protection, under the "goods and/or services" category with the United States Patent and Trademark, by the South Korean telecoms giant.

The trio join Samsung's rapidly expanding arsenal of Galaxy names, with new registrations arriving at a steady pace since March.

At present, the nomenclature includes Velvet, Matrix, Legend, Variant, Grand, Premier, Next, Thunder, Express, and Accelerate - all trademarked in association with the high-end smartphone series.

It is unknown exactly what purpose the myriad identifiers will ultimately serve, with few people convinced all the names will be applied to commercially-available devices, and some questioning if they will be used at all.

One possibility is that some will be rolled out for carrier-specific releases of the eagerly anticipated Galaxy S3 - now available for pre-order and set to launch fully in the UK tomorrow. Alternatively, the company could choose to sit on the names for use in future models.

ITProPortal continues to cover the launch of the Galaxy S3 and the various chatter surrounding it. A review from our mobile expert Rob Kerr is imminent.