Panasonic has unveiled the extent of its Olympic sponsorship package for the London 2012 games. At an event in Covent Garden last night (31 May), Panasonic outlined its plans as official AV partner - to say that there will be more audio-visual technology at the 2012 games than any previous event is an understatement of epic proportions.
The company will be supplying a 45 large LED screens throughout 28 venues, with a total screen area of 1,730m2 . Making up part of that large LED screen complement are two massive screens, which will be located on a barge in the middle of the Thames - each screen will measure 143m2, which should ensure a great view for anyone camped out on the river banks.
Panasonic has installed 47 of its trademark 103in plasma screens throughout the sites, while approximately 12,000 consumer TVs have also been rolled out across the network of venues, athlete accommodation and media centres.
The Japanese electronics giant has also developed a completely new projector, specifically for use during the opening and closing ceremonies of the 2012 games. The PT-DZ21K projectors use 3-Chip DLP technology and pump out an impressively bright 20,0000 lumens image, while consuming a relatively conservative 2,300-watts of power.
The new projectors will debut at the opening ceremony, and will be integral to the spectacle broadcast to the world on 27 July. Panasonic wouldn't say what content the PT-DZ21Ks will be projecting, but said that it would be very special - I guess we'll find out in a few weeks.
Talking of broadcast, Panasonic will also be supplying all the equipment to capture, process, edit and transmit every frame of video from the events. Like Beijing before it, the London 2012 Olympic games will be broadcast in HD, but for the first time, the Olympics will also be broadcast in 3D.
On top of that, Panasonic has supplied approximately 2,500 security cameras around the venues, to help ensure that all the athletes and spectators are safe and secure during the events.
With the opening ceremony just weeks away, Panasonic will be working non-stop to make sure that everything is in place for the 27 July