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First Sub-£100 Windows Phone : Nokia Lumia 710 now down to £99.90

slideshow#118 has slashed the cost of the Nokia Lumia 710 to £99.90 with a compulsory top up of £10 on T-Mobile, Vodafone or Orange. The phone is branded but most importantly unlocked.

Still, this not only makes selling the Nokia Lumia 610 a near impossible (and utterly futile task), it also marks the first time when the Microsoft managed to bring down the cost of a decent Windows Phone Mango smartphone to under £100.

The Lumia 610 is not only more expensive but also have a worse hardware compared to the Lumia 710. Half the memory (and the inability to run Skype) combined with a much slower processor (1.4GHz vs 800MHz) plus Nokia is offering six month free of Zune Music pass to Lumia 710 owners, a freebie that's worth nearly £54 which gives you access to download, stream and listen to unlimited tracks, anywhere

Plus, it mounts a formidable challenge to the title of best value for money handset on the market against the likes of the Sony Xperia U, the Orange San Diego or the Huawei Ascend G300.

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Desire worked at ITProPortal right at the beginning and was instrumental in turning it into the leading publication we all know and love today. He then moved on to be the Editor of TechRadarPro - a position he still holds - and has recently been reunited with ITProPortal since Future Publishing's acquisition of Net Communities.