Facebook upped its security capabilities by delegating restricted Pages administrator rights, allowing Justin Bieber and Lady Gaga a sigh of relief.
The Pages entity is used by businesses and personalities like Disney, Starbucks, and the Bieb, for online marketing purposes. But it can also attract spam attacks, potentially ruining a brand name once malicious links or scams are spread to thousands of Facebook users.
New Facebook access-control changes are meant to prevent potential attacks, or at least limit what previously allowed all-inclusive access to accounts.
Pages admins can now have separate roles, each with different abilities - manager, content creator, moderator, advertiser and insights analyst, in order of decreasing power.
Managers can create Pages posts, respond to and delete comments and create ads, among other duties; they hold the only post that can manage other admin roles. Each administrator must be tied to a different person's Facebook page.
In a recent post on question-and-answer site Quora, head of Facebook's security response team, Ryan McGeehan, wrote that the social networking giant's bug bounty program has paid more than $300,000 to 131 researchers to hack into the system in an effort to reveal flaws in the site's security.
Facebook also added the ability to schedule future posts, which could put pressure on third-party apps like HootSuite that program updates to be posted at a specified later date and time.
Pages users simply choose the type of post to add, click the clock icon, pick a future year, month, day, hour and minute and press "schedule." Posts can be scheduled up to six months in advance, at 15-minute intervals.
Did you forget to post that music video you shot last month with Kanye West? No problem - just choose a date in the past, and the post will appear immediately at the appropriate place on the Page timeline, according to Facebook.
All posts correspond to the current time zone you are in when posting.
The changes were rolled out about two weeks after Facebook's iPhone Pages app was released, making it easier for people to manage business pages on the go.