Skip to main content

Twitter usage in the United States Grows By 100pc

Have you been tweeting more lately? Because a new report from the Pew Internet and American Life Project indicates that there has been a huge uptick in usage of the popular micro-blogging site.

As of Feb. 2012, some 15 percent of online adults use Twitter in the United States, with eight per cent using it on a typical day, according to the report.

Overall Twitter adoption has remained relatively steady over the past year, but the proportion of online adults who use Twitter on the average day has doubled since last year and quadrupled since 2010. Two years ago, just two per cent of online adults used the social media site on a given day.

Pew attributed some of the uptick in usage to the rise of smartphones. "Twitter usage is highly correlated with the use of mobile technologies, especially smartphones," the report says.

One in five smartphone owners now use Twitter, according to the report. In comparison, those with a more basic mobile phone are only half as likely to use the site.

Pew's data is based on two separate telephone surveys conducted earlier this year, each with more than 2,200 respondents aged 18 and older. In terms of demographics, several groups stand out as the highest Twitter users, including young adults, African Americans, and urban and suburban residents, according to the report.

As could be expected, the youngest adults - those between the ages of 18 and 24 - are the most avid Twitter users. Nearly a third of Internet users in this age group (31 per cent) have adopted Twitter, up "dramatically" from 18 per cent last year and 16 per cent in late 2010. Moreover, one in five, or 20 per cent of 18 to 24 year olds now use Twitter on a typical day.

Black Internet users also use Twitter at high rates, with 28 per cent embracing the social media site, and 13 per cent using the site on an average day.