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Humax YouView box showcased in John Lewis Summer 2012 brochure

New clues regarding You View's eagerly anticipated consumer roll out have surfaced courtesy of upmarket online and high street retailer John Lewis.

The department store showcases the Humax version of the smart TV recorder and viewer in its latest print catalogue at the anticipated retail price of just under £300.

While the box has still to appear on the John Lewis website, it features in the Partnership's summer 2012 tech brochure under the ‘Coming Soon' banner.

John Lewis - who has recently entered the broadband market - offer little in the way of revelatory new information about the product but its appearance seems to confirm rumours that boxes could start hitting shelves as early as July. The hard drive is 500GB as expected.

The YouView project is collaboration between major terrestrial broadcasters like the BBC, ITV, and Channel 4, and internet providers BT and TalkTalk. Lord Sugar sits as the venture's non-executive chairman.

The aim is to provide a fully-integrated, internet connected set top box that collates existing free television technology as found on Freeview and Freeview HD boxes, with improved online features that make use of the impressive programme libraries of on-demand services like iPlayer and 4od.

YouView has suffered frequent setbacks in its development and taken over two years to reach the point where its arrival now appears imminent. As ITProPortal reported, it was recently rolled out on a limited consumer trial of around 350 TalkTalk customers.

Image credit: John Lewis/Recombu