When it comes to their iPhone, consumers are willing to shell out the money for the latest and greatest model available.
According to a new survey from Consumer Intelligence Research Partners (CIRP), 73 per cent of buyers in the U.S. market who purchased an iPhone in recent months chose the high-end iPhone 4S. A mere 5 per cent opted for the iPhone 3GS, while 22 per cent bought the iPhone 4.
The new data comes from a survey of customers who purchased an iPhone, iPad, or a Mac computer between February and April 2012. CIRP received an initial response of 7,348 individuals, 521 of which qualified to respond.
The data also revealed that consumers have increasingly traded their Android and BlackBerry phones for the iPhone - 38 per cent of iPhone buyers switched from Android and BlackBerry, up from 29 per cent during the previous polling period.
When it comes to Apple tablets, CIRP found that many buyers over the past few months have opted for the older iPad 2, despite the release of Apple's third-generation model this March. Sales of the iPad 2 accounted for 41 per cent of total iPad sales since the launch of the new iPad, while the latest model garnered 59 per cent of total sales. Overall, the 3G and 4G versions of both iPad models sold better than the Wi-Fi-only versions.
"Some early anecdotes speculated that the iPad 2 would continue to sell well, and we now see that using data on actual consumer behaviour," Josh Lowitz, CIRP partner and co-founder, said in a statement.
As for computer sales, the MacBook line dominated, accounting for 78 per cent of total Mac computer sales. The high-end MacBook Pro garnered half of all laptop sales, and 40 per cent of total Mac sales.
Meanwhile, consumers are more often heading to Apple's own stores to buy the company's products, according to the survey. Apple Stores now account for 25 per cent of total iPhone sales, up from 15 per cent earlier this year.