Twitter's famous blue bird is ready to leave the nest. This week, the company revealed its universally recognizable symbol, without any frills. "Twitter is the bird, the bird is Twitter," the company's creative director Doug Bowman wrote on Twitter's blog.
Now sans the bubbled typeface, the dazed-looking fowl, and the trademark "T," Twitter's simplified logo was crafted from three sets of overlapping circles, Bowman explained. The concept is similar to how a person's networks, interests and ideas connect and intersect with others, he said.
"Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, the bird in flight is the ultimate representation of freedom, hope, and limitless possibility," the blog said.
Twitter has a further reason to celebrate, as its mobile platform surpassed its website in generating advertising revenue, CEO Dick Costolo said during a conference in San Francisco on 6 June.
Reuters reported that Twitter introduced ads into smartphone and tablet users' timelines in February, before allowing advertisers to send promotional tweets specifically to iOS and Android platforms, which are used by 60 per cent of all Twitter users. "We're borne of mobile," Costolo said Wednesday. "We have an ad platform that already is inherently suited to mobile," he said, despite the fact that the platform was launched on the Web, and began running mobile ads only recently, Reuters reported.
That stands in contrast to Facebook's mobile outlook. When it filed for its IPO in February, the social network giant revealed that it was not yet making money on its 425 million monthly active users. This week, though, Facebook added mobile-only "sponsored stories" ads to a business' service options, according to the LA Times. The ads will appear on the news feeds of smartphone or tablet users.
Following Facebook's recent IPO, Twitter is viewed as the next most promising IPO option, according to Reuters, which added that digital media analysts estimated in January that Twitter's revenues could reach $260 million (£168 million) this year, and upwards of $540 million (£349 million) in 2014.
Twitter's revamped logo is only a small piece of the company's puzzle, but one that Bowman believes is important.
"The bird is everywhere," he said on the blog. "Constantly associated with Twitter the service, and Twitter the company."