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Duracell, Jay-Z want to turn America into 'Wireless Power Nation'

Cutting the cord is not a new concept, but Duracell hopes to extend the idea to the realm of device charging. On Monday, Duracell unveiled its newest venture into the world of wireless induction-based charging, dubbed the 24-Hour Power System. Alongside the new consumer solution, Duracell will also begin promoting what it calls the Wireless Power Nation, an ecosystem of public wireless charging hotspots to be made readily available to Powermat users in the US.

The original Powermat Home & Office first piqued our interest back in 2007, and we found it to be an exciting concept with a lot of potential. Fast forward to 2012 and we have the new 24-Hour Power System, a product Duracell hopes will change the charging game.

The technology is largely the same, albeit slimmed down and gussied up with a sleek case, charging pad, and portable backup battery solution all included in the package. It's not completely wireless - you'll still have to plug the pad into a wall socket - but the idea of simply placing your device down to charge is far more elegant than having to plug and unplug it to get the same juice. For now, the 24-Hour Power System is designed specifically for the iPhone 4 and 4S, but Duracell hopes to bring more device compatibility to the market in the near future and we can only hope the UK and Europe soon features in its plans.

Perhaps more exciting is the Wireless Power Nation ecosystem of charging hotspots. With the help of hip hop megastar Jay-Z, Duracell hopes to roll out these charging hotspots to high-traffic locations such as airports, offices, arenas, and hotels in the States, making them the de facto source of wireless power on the go. The potential of the Wireless Power Nation was hinted at during a recent demo, where Duracell decked the halls, tables, and booths with wireless hotspots. The hotspots themselves are discreet discs, built directly into furniture. Simply place a device with the proper case onto a hotspot and watch it charge.

While an incredible concept, it remains to be seen how effectively the company can penetrate the US market - surely a precursor for any inrodes into Britain. Duracell mentioned initial rollout to key locations around New York, but no exact timetable on when or where these hotspots will be up and running for public use. The company also made a nod to potential partnerships with manufacturers themselves to build the induction power technology right into devices.

The 24-Hour Power System hit select US retail shelves yesterday, and will also be available through online retailers. Juice-hungry UK consumers will have to observe with envy for the time being, but it's nevertheless an exciting development for tech heads across the globe.