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Twitter moves to new home, stays in San Francisco

Twitter is spreading its wings, but won't fly far from its San Francisco nest.

The company announced yesterday that its new office space in the city's historic Market Square, a two-building campus by San Fransisco Bay, is now occupied by the micro-blogging service.

More than a year ago, Twitter promised that its headquarters would stay at home in San Francisco, announcing its lease with Market Square and praising Mayor Ed Lee, the San Francisco Board of Supervisors, members of the city's Office of Economic and Workforce Development, and Shorenstein Properties for their work on the project.

That came after a long campaign to secure a payroll tax break from the Board of Supervisors in return for staying in the city and agreeing to relocate to the troubled mid-Market Street area. In announcing its intention to stay last year, Twitter said its presence in the area "will help revitalise an area of San Francisco where office space has sat vacant for decades."

Gabriel Stricker, Twitter's vice president of communications, reiterated those sentiments on Monday, pointing out that the firm's new digs are "not only a beautiful landmark property, but a corner of the city that had fallen on hard times."

The micro-blogging giant is one of the first companies to move into the Market Square area, where the city's "unique creativity and inventiveness" fits easily into Twitter's DNA, the company said last year. Luxury online home furnishings retailer One Kings Lane and CallSocket, an international call services center, will be joining Twitter at 1355 Market Street.

"The three leases ... are symbolic of the resurgence of the Central Market area and its appeal to creative and technology companies," Market Square said in a February press release.

The two-building complex includes 890,000 square feet of office space, above 200,000 square feet of retail space. Originally opened in 1937, the Art Deco landmark has been revitalised to include a new lobby and new building operating systems, as well as a landscaped courtyard joining the two buildings. In August, Twitter also opened a new office in New York City.

Just last week, Twitter celebrated a rise in its mobile platform use that surpassed its website in generating advertising revenue, a move that followed news from the Pew Internet and American Life Project that indicated a huge surge in general Twitter usage.