Skip to main content

Facebook purchases facial recognition company

Facebook has acquired facial recognition firm, the companies confirmed on 18 June.

"By working with Facebook directly, and joining their team, we'll have more opportunities to build amazing products that will be employed by consumers - that's all we've ever wanted to do," said in a blog post. said it will continue to support the developers who use its product to power their apps, and any developments will be conveyed via its blogs or developer newsletter.

"People who use Facebook enjoy sharing photos and memories with their friends, and's technology has helped to provide the best photo experience," a Facebook spokeswoman said via email. "This transaction simply brings a world-class team and a long-time technology vendor in house."

The news comes several weeks after reports of a Facebook/ acquisition first made the rounds, and about two months after Facebook shelled out a reported $1 billion (£637 million) for photo-sharing service Instagram. said its "mission is and has always been to find new and exciting ways to make face recognition a fun, engaging part of people's lives, and incorporate remarkable technology into everyday consumer products."

Facebook, however, has already hit some roadblocks when it comes to facial recognition technology. The social network announced plans for photo-related facial recognition in December 2010, which was intended to make it easier for people to tag photos of friends. But Facebook ended up quietly turning on the service by default several months later, prompting concern from privacy regulators.

It also might not hurt for Facebook to have ownership rights over the domain. In November 2010, Facebook was granted a notice of allowance to trademark the word "face."