Just how many people are streaming movies, posting galleries of their interests and taking hipster pictures in the wee hours of the morning?
Apparently, quite a number.
Electrical storms blasting the east coast of the US on 29 June pulled the plug on some of Amazon's servers in Northern Virginia, leading to issues with what Amazon refers to as its Elastic Compute Cloud, Relational Database Service and Elastic Beanstalk.
"Due to severe electrical storms, our host had a power outage, no data is lost – we've been working through the night to restore service," reported Instagram on its official twitter feed around 16:00 GMT on 30 June.
According to Forbes' Anthony Wing Kosner, Amazon initially reported issues with its services around 3:21 GMT. Netflix was able to restore its services approximately two hours later or so, but that didn't stop some from taking to the airwaves to complain – or snark – about the downtime.
"Now that pinterest, instagram and netflix are down, I think I'm just going to spend the weekend learning the names of my children," wrote Twitter user Michael Pierce.
Netflix suggests that users still having issues with streaming should try disconnecting their accounts from their devices (or removing the app) and reconnecting or reinstalling.
Both Pinterest and Instagram appear to be back up with no unresolved issues at this point, though Instagram was still having some difficulties with its service all the way into this morning – the last of the three major services to get up and running following Amazon's outages. According to Instagram, no data was lost as a result of the outrage. And while Pinterest is back up, the company is still working to address any issues that might impact site performance as a result of the brief outage.
That said, the Associated Press reports that more than three million people in the eastern US have no power as a result of the storms – a far more significant issue than the loss of one's ability to stream movies or take clever, filter-laden pictures.