Nokia’s mobile dominance of the 2000s feels a long time ago. Financial woe has driven a steady decline for the Finnish company and the extent of its second quarter loss announced yesterday illustrated just how grave its plight is.
A 1.4 billion euro (£1.1 billion) deficit came with a particularly telling statistic – that smartphone sales had fallen 34 per cent, showing the impact headline-grabbing phones from Apple and Samsung have had on Nokia, with its current models failing to compete with the market leaders.
The firm needs a kick-start soon, and photos posted on the My Nokia Blog suggest 7 September 2012 could be the date to provide just that. Pictured is a giant banner outside the company’s flagship store in native Helsinki that reads “SOMETHING AMAZING IS COMING…” followed by the date 7.9.2012.
Also on the signs that have been placed in the shop windows is the slogan, ‘START THE ADVENTURE NOW’.
Some speculation suggests a Windows Phone 8 device is on the way; a not unlikely scenario given the Nokia Lumia’s deployment of Microsoft’s recent operating systems, but would this be enough to propel the company’s smartphones into the iPhone/Galaxy elite?
CEO Stephen Elop admitted yesterday that Nokia is “navigating through a significant company transition in an industry environment that continues to evolve and shift quickly”. Nokia has failed to keep up with these evolutions and September is now shaping up to be a particularly important month for the company. Days before the mystery 7 September announcement is the Nokia World conference, when ITProPortal will be tracking all the news and developments around the company.