It's no secret that mobile data usage is on the rise, but network operator Three thinks its customers are upping their consumption faster than most, according to a recent report from the company.
The telecoms company has ventured that in less than a year, its four million contract mobile customers have more than doubled their monthly data use, increasing the average amount of data consumption per customer from 450MB to 1.1GB.
In total, 95 per cent of smartphone customers use data on daily basis, with iPhone and Android smartphone deploying customers now gobbling nearly 1.5GB a month – far in excess of the 1GB data limit enjoyed by most customers on rival networks.
"Everyone is relying more than ever on their handset to do all the stuff they used to do on the Internet at home or work. Give consumers a combination of the right device, the right price plan and a mobile network built for the Internet and you see a rapid behavioural shift," said Dave Dyson, Three's chief executive officer.
He added: "Price plans that remove the fear of going over a data limit enable demand to grow as consumers are free to discover just how much they can do on the move. Even I don't understand how much data I use on a daily basis."
Three claims to be the UK's only network built specifically for the mobile internet and it offers a number of popular unlimited data tariffs like its One Plan
Starting from £13 a month for deals including lower-end smartphones - potentially as good an offer as Orange's recently unveiled £15 a month, all-you-can-eat U24 deal, but open to geriatrics as well - it also satisfies demand for cutting edge mobile tech, pushing the Samsung Galaxy S3 for £33 a month with a mere £29 upfront.
For more great mobile deals, check out our mobile editor Rob Kerr's recent list of the best deals for angry O2 customers, produced in the wake of the major network outage suffered earlier in the month.