Google kicked off its Nexus 7 marketing campaign with a new advertisement that tugs at the heartstrings.
Dubbed "Camping," the minute-long video (bottom) follows a father-son duo venturing through the woods, with the convenience of technology just a finger-swipe away.
So what exactly can you accomplish with a Nexus 7 tablet if ever you find yourself completely bored with your wilderness buddies? According to the ad, there are a host of activities, including stored movies, books, and games.
The team also navigates through the trees and searches Google Earth locations on the tablet, which can double as a 7in flashlight for those late-night trips to the loo. The device, however, lacks the healing power to fix a scraped knee, seemingly its only drawback.
So while the Wi-Fi-only tablet won't get you too far in the actual outback, Google really wants you to know that it can provide hours of fun, and light, if you're camping close to home.
Based on its first-weekend sales, Google doesn't even need to invest in a promotional campaign to sell its tablet, having cleared out shipments in its first two days of availability.
Google has taken the adorable-human marketing route before.
Currently, the 16GB version of the device is available for immediate collection via PCWorld, though delivery time stands at about one month.