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Facebook rolls out new features for page admins

Facebook has highlighted some of the recent updates now available to Pages administrators, which are intended to provide greater control over what content is posted.

The three updates include scheduled and unpublished page posts, as well as more specific permissions for third-party access.

Facebook will now allow administrators to create posts that don't show up on a Page's Timeline. This includes sponsored posts, which often contain information that is only relevant to a certain portion of the brand's demographic (50 per cent off women's shoes in San Francisco stores, for example). With unpublished page posts, posts will only appear on the right-hand column, not in the newsfeed.

Facebook also announced the introduction of specific permissions for third-party apps often used for Page content creation, moderation, engagement, or ad creation.

"For example, imagine an ads management platform that creates page posts sponsored stories and monitors Pages' insights," said Facebook's Omid Saadati. "Such an app requires permissions for managing ads for the page and reading the page's insights, but it doesn't need permissions for creating page posts and monitoring posts' comments. The Page admin can add the admin of the ads platform as a Page admin with Ads Creator permission."

In 2010, Facebook rolled out a permissions-based app menu for users.

Meanwhile, as detailed last month, Facebook will now let admins schedule a post to be published any time between 10 minutes and six months from the time of its creation. The change could put added pressure on third-party apps like HootSuite, which allow scheduled posting.

More details about how to activate these features are available in Saadati's post.