European start-up company Dashlane has launched a mobile web app for iOS devices, enabling digital shoppers to expedite the check-out process on-the-go as well as in desktop environments.
Dashlane stores consumer details so that making purchases on e-commerce sites can be streamlined into a simple, quick process, with the firm claiming that the new app reduces online transaction time to under a minute. The fully-integrated software also helps users to instantly complete logins and fill out forms while aiding password management and protection.
Emmanuel Schalit, Dashlane's CEO, ventured that the rollout of a mobile version of its software was crucial as smartphone use continues to soar.
"It is estimated that one billion people will own a smartphone by 2016, with one third of all mobile phone users already owning one. Despite this, many are wary of using it for m-commerce, due to security fears and poor user interfaces," he said.
User data on Dashlane is securely stored via local encryption and protected by a master password known only to the user, with the app offering to assist with the generation of unique, super-secure passwords if necessary - something recent studies have said British web surfers often struggle with.
The arrival of express-lane shopping on iOS seems to come at a prudent time, with Dashlane pointing to data saying 90 per cent of online shopping carts compiled on mobile devices are abandoned before transaction completion due to the difficulty of inputting card details and the like without a physical keyboard. Mobile retail searches, however, are experiencing exponential growth.
The new free app - available from the iTunes store - coincides with the launch of Dashlane Premium, an upgraded version of the service that costs $4.99 (£3.22) a month.
Previously, Dashlane was supported by a range of web browsers including Chrome, Safari, Firefox, and Internet Explorer.