The iPad is standing firm, capturing 68 per cent of the tablet market in the second quarter of 2012, according to data from Strategy Analytics.
The news comes one day after Apple reported its second-quarter earnings, which included sales of 17 million iPads worldwide. That helped boost Apple's tablet share from 58 per cent in January to 68 per cent today.
Android tablets trailed behind with 29 per cent of the market, but that was unchanged from the year before. In September, however, Apple's iPad had 80 per cent of the market, so gadgets like the Amazon Kindle Fire and Barnes & Noble Nook Tablet have had some impact. But "the Android community has yet to make a serious dent in Apple's dominance of the tablet market," Neil Mawston, executive director at Strategy Analytics, said in a statement.
That, he said, is attributable to "unspectacular" hardware designs, limited uptake of 3G/4G models, and a "modest" number of tablet-optimised services.
Microsoft only secured about 1.2 per cent of the tablet market in the second quarter, down from 4 per cent last year. "The upcoming release of Windows 8 later this year cannot come quickly enough for Microsoft, so its hardware partners, like Dell, can start competing more effectively in the tablet space," Strategy Analytics said.
Microsoft also has its own Windows 8-based tablet, the Surface.
On yesterday's earnings call, Apple CEO Tim Cook wasn't too concerned about the competition. Customers are "not really looking for a tablet; they're looking for an iPad," he said.