A YouGov survey released by data centre company Interxion, polling more than 2,000 UK adults, questioned how individuals are planning to watch and interact the Olympics.
The survey found that although most people do plan to watch the games on TV or public screens, almost one in five will watch some coverage on a desktop, laptop or tablet PC.
This is in part due to the large online presence of the Olympic organisers and broadcasters. London 2012 is the first games to provide public Wi-Fi access in all Olympic venues. Audience members can use this internet access to follow the Olympics on their official Twitter, Facebook and YouTube pages or to download the three official mobile apps of the games.
Broadcasters too are putting more of their content online, with the BBC offering live online coverage of 24 locations in addition to the main coverage of their three television channels. This extra broadcast footage is expected to generate 1-terabit of traffic per second at peak usage times – the equivalent of 1,500 people downloading a full-length, HD-quality film every minute.
To keep up with this demand, many online broadcast providers are turning to local data centres. Interxion's UK Managing Director Greg McCulloch said "What is clear is that significantly more content from the games will be consumed online than ever before, with online becoming a genuine alternative to sitting in front of the television."