Could previous rumours claiming that the iPhone 5 will make its debut on 21 September be legitimate? That's the question we're asking here at ITProPortal, after a second batch of speculation emerged today pointing to the same date previously ventured by a French blog.
iMore is the latest site to throw its weight behind the rumour mill, citing sources who "have proven accurate in the past" in tipping an early-autumn release for the latest Apple smartphone.
The Apple news site is claiming that the new iPhone will be announced nine days prior to its on-sale date, at a special event on 12 September, and that the rumoured 7in 'iPad mini' tablet will be launched in conjunction.
All Things D, the Wall Street Journal's tech blog, has also confirmed that Apple will hold a special event on 12 September that will likely be about the new iPhone.
As ever, the time scale seems feasible: last year, Apple launched the 4S on 4 October and released it 10 days later.
The latest gossip comes shortly after new photos alleging to show a fully assembled iPhone 5 surfaced.
Following disappointing Q2 results that saw a growth slowdown as consumers held out for the latest iPhone, the Cupertino-based tech giant will no doubt be looking for an improved late-year performance on the back of its new product offerings.