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Panasonic is European rugged notebook leader again with 65.8% market share

Panasonic continues to extend its lead in the ruggedised notebook market, according to a report from analyst group VDC Research.

The Japanese electronics giant, who manufactures the Toughbook and Toughpad ranges of durable laptops, tablets, and hybrid computers, has seen its share of the niche market rise for the 10th consecutive year, now enjoying a 65 per cent slice of this particular laptop pie. Healthy growth has also been noted in the European rugged slate market, where Panasonic now occupies the second position with a 17.4 per cent unit share.

Enjoying double-digit overall growth in 2011 - and bucking the negative growth trend in the Western European business laptop field in the process - Panasonic ventured that the continued growth of its durable ranges was due to the rapid adoption of the CF-D1 and CF-H2 fully rugged devices, which are pitched at mobile workers in challenging environments.

"Panasonic and its broad portfolio of Toughbook rugged notebooks and tablets is well aligned to meet its customer's mission and business critical mobile computing needs. Panasonic has long been the benchmark in the rugged and durable notebook market and has rapidly emerged as a strong rugged tablet contender," said David Krebs, VDC's VP of mobile and wireless.

The manufacturer added that its job-specific customisation of devices - specific models are available for workers in a range of harsh environments, from automobile diagnostics teams who may be in Afghanistan to health workers in the UK - helped extend appeal to the widest possible range of organisations.

"This latest market research further underlines the benefits our rugged notebooks, and now our rugged tablets, are bringing to organisations across Europe that are trying to cut costs, improve workforce productivity and customer service," said Stephen Yeo, Director of the Marketing Communications Group, for Panasonic Systems Communications Europe.

"Designed to be fit for purpose, our Toughbook devices are created with the user in mind, using the latest technology to give our business customers the edge in whatever industries or working conditions they operate," Mr Yeo added.

Is the Toughbook range right for your enterprise? ITProPortal reviewed the Toughbook CF-19 (Mark 5) only yesterday, giving the £2,700-per-unit hybrid device top marks for its unparalleled rugged chassis, while also noting that it was a tad on the chunky side.