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COMPETITION: 'Xperia Unleashed' gets underway as Sony dishes out host of prizes - Now Closed

Competition Update:

We've teamed up with Sony to give ITProPortal readers the exclusive chance to win an Xperia P to celebrate Xperia Unleashed and help the Leaderbot catch the pesky Xperiabots!

For those who don't get lucky, not to worry, just visit the Sony Mobile UK Facebook page and follow the Leaderbot @xperiaunleashed for hints on where the pesky critters are!

The competition is now closed.

Sony is adding a little spice to the launch of its latest products by embarking on a brand new campaign this week – and you could win some of the prizes on offer right here on ITProPortal.

The ‘Xperia Unleashed’ campaign will see thousands of ‘Xperiabots’ (the robots featuring on Sony’s TV adverts) let loose around London and Manchester. The robots will be depicted escaping from Sony Xperia devices and customers can win a host of prizes by ‘capturing’ them – i.e. uploading the codes shown on the bots to the Sony Facebook page.

Keep your eyes glued to your screens too, as the Xperiabots will be infiltrating online space for a game of ‘catch us if you can’. Hints over the robots’ location will be shared through @xperiaunleashed and #xperiaunleashed on Twitter as well as the Facebook page.

The prizes on offer include the latest Xperia NXT Series handsets and Sony 4-Screen packages, as well as tickets to movie premieres and gigs.

A bit of Xperia buzz will do Sony no harm as the company continues to give chase to smartphone market-leaders Samsung and Apple. But with the Galaxy S3 already disappearing on the horizon with sky-high sales and the iPhone 5 expected to follow suit, Sony has already slashed the price of its Xperia S phone to £299.

Another Xperia under the spotlight recently was the Xperia U (check its review). Xperia Unleashed gets underway today and ITProPortal will soon be part of the action with some prizes to give away right here, so watch this space.