A New York-based start-up is ditching Facebook after it discovered some questionable activity on the social network's ad platform.
Limited Run, which develops e-commerce platforms for musicians and labels, claims that 80 per cent of the clicks for which Facebook was charging came from bots, not real Facebook users.
The company said it discovered the problem several months ago in preparation for the launch of the new Limited Run. "We noticed some very strange things. Facebook was charging us for clicks, yet we could only verify about 20 per cent of them actually showing up on our site," Limited Run said in a blog post.
Limited Run said it tried to contact Facebook about the problem, but got no response. "Are we accusing Facebook of using bots to drive up advertising revenue. No. Is it strange? Yes," the firm wrote.
When asked about the bots, a Facebook spokesman said "we're currently investigating their claims."
Limited Run also took issue with an effort to change its name from Limited Pressing to Limited Run. According to the company, Facebook would only allow the name change if it agreed to spend $2,000 (£1,275) more per month on advertising. As a result, Limited Run has decided to delete its Facebook page.
"They're scumbags and we just don't have the patience for scumbags," the company said.
"For their issue with the Page name change, there seems to be some sort of miscommunication," the Facebook spokesman said. "We do not charge Pages to have their names changed. Our team is reaching out about this now."