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Ouya leaves Kickstarter after striking deal with Vevo

A new partnership with Vevo in hand, the Ouya project is kicking its Kickstarter habit after the most successful run on the crowd-funding platform to date.

Julie Uhrman, CEO of the Android-based Ouya game console developer Boxer8, notified the Kickstarter community on Wednesday that, "We're counting down: This is our last week on Kickstarter!" The partnership with music and entertainment service Vevo means Ouya has landed an extremely legit content delivery partner for the proposed 2013 launch of the game (and apparently home entertainment) console, meaning it's time to move past the grassroots fundraising stage.

The Ouya has been called a lot of things, from possible scam to bubble poster child to gaming game-changer. The prospect of a crowd-funded upstart truly disrupting the established triumvirate of the game console market - Microsoft's Xbox 360, Sony's PlayStation 3, and Nintendo's Wii - has plenty people saying, it's about time, and probably an equal amount rolling their eyes.

The Ouya was sprung on us just a few short weeks ago by Uhrman and Co., then shocked the tech world by raising a whopping $5 million (£3.22 million) on Kickstarter seemingly overnight. The fact that it was an actual piece of working consumer hardware with an enticing, $99 proposed price tag (so a little under £65 our money) - and not just another ambiguous social media project—likely jolted Kickstarter investors from their Tech Crunch-induced stupors. The bandwagon effect probably didn't hurt, either.

Now the system appears to have vaulted another hurdle on the path to actual production. And like Microsoft et al are doing by adding new content streams to their big-boy consoles, the crew behind the Ouya is aiming for a lot more than just gaming, as the Vevo deal attests.

"Until now, we have been all about games and gaming, but as many of you have noted, Ouya can go far beyond that. Because it's based on Android, it can support anything built on Android - the sky is the limit," Uhrman gushed.