Nokia may be preparing to unveil its line of Windows 8 handsets at Nokia World 2012 in September, Bloomberg has reported.
That time frame is also when Microsoft is expected to finalise its next generation mobile operating system, widely thought to be Nokia’s last chance at resurrection as it struggles to compete against smartphone manufacturers like Apple and Samsung.
My Nokia Blog first reported in July that Nokia was preparing for a September launch of its first-generation Windows Phone handsets, but Bloomberg has since backed up that report, citing “a person with knowledge of the matter” who said the flailing Finnish company could announce its new line of phones “as early as” Nokia World.
With the next-generation iPhone expected to be unveiled on 12 September, preceding Apple’s announcement by a week could give Nokia a greater advantage as it fights to win over a greater share of the smartphone market.
Bloomberg has also reported that Nokia will release new-and-improved Lumia phones before the holiday season, following customer outrage over news that the original line of its flagship devices would not be eligible for a Windows Phone 8 upgrade.
“What’s key for Nokia is to not give up too early,” Strategy Analytics analyst Alex Spektor told Bloomberg. “Most are eager to buy an iPhone or an Android, but this is a long-term play for Nokia. They just have to hang on.”
Nokia’s invitation-only event for network and retail partners will take place in Helsinki on 5 and 6 September, though it’s likely more rumours will continue to leak before then.