Facebook’s quest to widen its revenue stream on the mobile platform has seen it throw some bait out to developers this week. The social network is offering app creators the chance to build their own ad campaigns with a specially designed dashboard now accessible via the site.
The move was revealed in a company blog post that stated, “we're announcing a new way for mobile app developers to grow their business with an ad unit that helps them reach and reengage their users.”
Highlighting the volume of users app developers can expose their products to through Facebook, the post continues, “In the past 30 days, we have sent people to the Apple App Store and Google Play 146 million times, via clicks from channels such as news feed, timeline, bookmarks and App Center.”
With a click on the ad units automatically diverting users to the download page in the relevant app store, the chance to have adverts popping up on the social network is likely to appeal to many devs looking to boost their product’s popularity.
Campaigns are created in the App Dashboard, allowing the user to select an audience, budget and payment method before its launch. From thereon, a series of utilities enables you to monitor your ad’s performance (above).
Changes have been afoot all over Facebook this week, as the site opened its doors to real-money gambling for the first time. The ‘Bingo Friendzy’ game is now playable via its freshly-unveiled page on the site.