App discovery platform AppFlow is making the jump from Windows Phone to Apple's mobile platform today with the launch of an iOS app.
The new application is intended to simplify the process of sorting through the 650,000 apps in the App Store.
Users create public app lists, like "Great Weather Apps" or "Best News Readers for iPhone," which are searchable and provide alerts when updated. The system turns pawing around for a needle in a haystack into a more user-friendly experience.
"There are so many great things your smartphone can do with apps," CEO Balint Orosz said in a statement, "and users are simply not aware of most of this."
AppFlow's goal is to showcase what apps can bring to the experience, and provide inspiration through what Orosz calls "a visually amazing experience."
By integrating a social layer that allows users to create app lists, AppFlow essentially crowdsources the App Store. While Apple only showcases a handful of apps in its featured section, the new application provides richer content, where users can dig deep into the store to discover new apps to download.
Late last month, Berlin-based mobile analytics firm Adeven reported that there are 400,000 "zombie" apps in the iOS store – almost two-thirds of total available Apple applications are left untouched by users.
Based on the analytics of AppFlow on the Windows Phone, the company tailored its iOS version to allow users to browse and visually inspect many apps before choosing the right one, "making AppFlow the best platform to discover new apps," CTO Laszlo Zold said in a statement.
In February, Apple purchased San Francisco-based app discovery startup Chomp for $50 million (£32 million). The app, which previously allowed users to discover apps on iOS and Android was later made iOS-only.
In June 2011, meanwhile, Yahoo released an app that uses Yahoo search technology to find and recommend apps from Apple's App Store and Google Play.