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Google purchases Frommer's travel brand

Google has acquired Frommer's, according to John Wiley & Sons Inc., which owns the travel brand.

Wiley signed a deal with Google on 10 August, the company has said, to sell all of its travel assets, which includes the Frommer's brand. Terms of the deal were not disclosed.

The move comes about five months after Wiley announced it wanted to sell a number of its consumer print and digital publishing assets since they "no longer align with the company's long-term business strategy." That includes Frommer's, culinary, general interest, nautical, pets, crafts, Webster's New World, and CliffsNotes.

"The Frommer's team and the quality and scope of their content will be a great addition to the Zagat team," a Google spokeswoman said in a statement. "We can't wait to start working with them on our goal to provide a review for every relevant place in the world."

The move comes almost a year after Google purchased Zagat, which was also intended to bolster local offerings. In late May, Google rolled out an update to Google+, dubbed Google+ Local, that incorporated the Zagat acquisition.

Google+ Local replaced Google Places pages, which made headlines last year for how they incorporated information from across the Web. In July 2011, Google updated Places to make it easier to access information, upload pictures, and see reviews. Not everyone was pleased with Places, however, particularly rival review sites. As a result, Google removed "review snippets from other web sources" like Yelp from Places.

In July 2010, meanwhile, Google bought Boston-based travel software firm ITA for $700 million (£446 million). That deal won regulatory approval in mid-2011, and Google launched a desktop version of an ITA-enhanced Flight Search tool several months later. A mobile version launched in February.