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Liquid Image 'Ego' action camera hits the UK

Having the Olympic Games on our shores exposed the nation to a whole host of eclectic sporting events, no doubt inspiring many to kick-start their summer exercise regime with some alternative outdoor pursuits.

And if you’ve been taking on a rather exciting extreme sport, or you’re just extremely proud of your return to physical activity and want proof to show others, a mini action cam is what you need to capture every moment. That’s where the new pocket-sized Liquid Image Ego camera comes in.

Launched in the UK this month, the Ego is a mountable sports camera that shoots in 1080p at 30 frames per second - switchable to 720p at 60 frames per second. The extremely compact device, measuring just 4.1cm x 3cm x 6.4 cm, has an adhesive base to be fixed wherever the user deems fit and can also take 12-megapixel (4,000 x 3,000 pixels) stills.

Separating the Ego from much of the pack is its impressive built-in Wi-Fi. This enables iOS and Android devices to connect to the camera via its accompanying app (Google Play download here; App Store here) and use their device’s screen as a viewfinder. A common gripe of the action cam photographer is the difficulty of setting their lens to the right angle without an integrated viewfinder, so being able to see a live stream of what the camera is shooting on your phone’s display is certainly a handy feature.

Sitting on top of the camera and flanked by the power and function buttons, is a miniature LCD display showing the video/picture setting and its battery life. The Ego offers 256MB of internal memory and has a microSD card slot for up to 32GB of extra storage. A memory card isn’t included in the box, but a mount, two adhesive pads for the base, a protective face cover, and a mini-USB cable are.

Costing around £150, the Ego comes in white, black, red, blue and yellow, so you can pick the perfect colour to match the exterior of your bike, car, canoe, plane, paraglider etc.

In fact, speed boat should also be included in that list, because that’s exactly where ITProPortal filmed its Ego footage today as Liquid Image took us marauding down the River Thames – David Beckham Olympic opening ceremony style. Early observations were encouraging and a full review of the camera is on the way.