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Online influence scorer Klout overhauls service

Klout, which measures your online influence via social networks, today announced a significant update to its four-year-old service, including increased accuracy, more transparency, and a new site design.

"Our team of engineers, scientists and hardcore social media users are obsessed with providing every person with the most accurate and transparent view of their influence and the power of their ideas," CEO Joe Fernandez said in a blog post.

To do so, the company said it must stay ahead of the social media curve, growing as fast, if not faster, than Facebook, Twitter, and Pinterest. Klout's three-part plan begins by growing the number of social media signals it analyses from less than 100 to more than 400, as well as building up the amount of daily data points examined from 1 billion to 12 billion, all of which help deliver a more accurate score.

Your Klout score is a number between one and 100, which represents data from all of your social network activity, including Facebook mentions, likes, comments, wall posts, and friends, as well as Twitter retweets, mentions, followers, and replies. Google+, LinkedIn, and Foursquare are also considered.

Aiming for a long-term target of incorporating real-world influence into Klout scores, the company has added Wikipedia to its lineup, saying that entries prove a significant indicator of someone's ability to drive action in the world.

Leaders like Warren Buffett and President Barack Obama have already seen score changes based on their real-world influence; Obama's score rose from 94 to 99 with the addition of the Wikipedia score signal. Conversely, Twitter star Justin Bieber lowered from 100 to 92 based on his lack of worldly clout.

Meanwhile, Fernandez described Moments, a significant addition that displays all networks' most influential content in one place. The feature will be rolled out to all users over the next few weeks, the CEO said.

Klout couldn't make so many revisions to its internal system without changing its physical look. The site now focuses on the content that shapes users' influence through interactions, and will also be slowly provided to users.

These updates mark what Fernandez called the next phase of Klout's evolution "into the dynamic, engaging platform of understand and insight that I envisioned."