Korean consumer electronics manufacturer LG has announced that its Optimus Vu smartphone is finally set to make its global debut next month, having previously been available only in the firm's native country and Japan, where it sold more than 500,000 units.
Pricing and an exact on-sale date has not been confirmed, and all eyes will no doubt be on IFA next week for further revelations in this regard. For UK "phablet" enthusiasts, the wait may well been worth it, with the handset/tablet hybrid enjoying a number of improvements since it was unveiled at the Mobile World Congress back in February.
The iteration of the 5in, 4:3 aspect ratio phone that hits Europe in September will feature an improved engine room, for one, swapping a dual-core Snapdragon processor for a more powerful Nvidia Tegra 3, 1.4GHz quad-core chipset.
The mobile's OS will also be upgraded, evolving from Android 2.3 Gingerbread to the newer Ice Cream Sandwich software. However, the LTE standard will be lost in translation, as 4G rollout in the UK is behind schedule and won't begin until 2013.
LG's announcement means that, in addition to witnessing the hysteria surrounding the expected launch of Apple's next-generation iPhone, the lucrative pre-holiday shopping season will also see increased competition in the 5in device category.
"The different form factor makes Optimus Vu unique even in the 5in smartphone category, which we expect will catch on once they become more widely available,' said Dr. Jong-Seok Park, president and CEO of LG Electronics.
LG and Apple rival Samsung has already confirmed it will launch its latest "phablet", the Galaxy Note 2, at IFA - ITProPortal will of course be in attendance, bringing you all the announcements from Europe's biggest consumer electronics show.