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Netflix's UK and Ireland membership tops 1 million

Film buffs in the UK and Ireland are quickly signing up for Netflix's video-streaming service.

Yesterday, Netflix announced that it hit 1 million members in the UK and Ireland in just seven months, which is faster than any other territory where Netflix has launched.

"To put that in perspective, that's four times faster than it took Twitter to hit one million users globally and nearly twice as fast as it took Facebook and Foursquare globally," the company said.

So what do UK and Irish members like to watch? Comedy and drama are their top genre choices, and Sunday nights are their favorite time of the week to consume streaming media, Netflix said.

Netflix launched its streaming video service in the UK and Ireland back in January. The expansion put the company in competition with Amazon's LoveFilm, which is Europe's leading film subscription service with more than 2 million subscribers in the UK, Germany, Sweden, Denmark, and Norway.

"This membership milestone is evidence that Netflix has rapidly gained popularity in the UK and Ireland," Netflix CEO Reed Hastings said in a statement.

"Our British and Irish members clearly enjoy the ability to instantly watch a large variety of TV shows and films streaming from Netflix on their favorite devices whenever they want," he added.

Following launches in Canada, Latin America, the UK and Ireland, Netflix is now setting its sights on other areas.

The company last week announced plans to launch its streaming service in Norway, Denmark, Sweden, and Finland by the end of the year.