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Amazon lets Kindle and e-book store loose in India

Amazon has announced the launch of the Kindle e-reader and e-book store in India.

Kindle e-readers are now available for purchase at Indian electronics retailer Croma across the country at a price of 6,999 rupees, or about £80. The Kindle being sold is the entry-level model, not the touch-screen version.

Launching alongside the device, the new India Kindle Store features more than 1 million books priced in rupees, including new releases and best sellers from a number of Indian authors, like Chetan Bhagat, Ashwin Sanghi, Ravinder Singh, and Amish Tripathi.

The India Kindle Store will also offer exclusive Kindle books such as Love, Life and a Beer Can by Prashant Sharma, and Reality Bites; a not so innocent Love Story by Anurag Anand. Readers will also find more than 1 million free books available for download to read on their Kindle.

"We are proud to launch this new Kindle store for Indian customers, offering Kindle book purchases in rupees and the ability to buy and read the work of many great Indian authors," said Russ Grandinetti, vice president of Kindle Content at "In addition, we are excited to work with Croma to make Kindle available at retail outlets across India."

Amazon has also extended its Kindle Direct Publishing program to independent authors and publishers in India. The program allows authors and publishers to make their books available to Kindle customers in India and around the world on Kindle devices and free Kindle reading apps. As part of the launch, Indian authors will now be able to set prices and receive royalty payments in rupees.

The new India Kindle Store is available now at