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IFA 2012: Samsung unveils 5 new Windows products in range called ATIV

Samsung announced five different products at its Unpacked conference in Berlin earlier today; all run on Microsoft’s three forthcoming operating systems; Windows 8, Windows RT and Windows Phone 8 and will all be marketed under a new brand called ATIV, one that Samsung described as being simple, powerful and beautiful.

Three of them are tablets, the ATIV smartPC, the ATIV smartPC Pro, the ATIV tab, an ATIV smartphone and Samsung’s brand new Series 9 laptop range.

The ATIV smartPC and smartPC Pro come with a detachable, magnetic keyboard that unlike many competitors come with a decent touchpad and a 11.6in display (with HD resolution for the non-Pro one and full HD for the Pro one).

The more interesting device though was the ATIV tab, one of the first ARM-based tablets that comes with Windows RT. It runs a Qualcomm Snapdragon S4 APQ8060A system-on-chip which runs at 1.51GHz, comes with a 11.6in 1,280 x 800 pixels display, has Microsoft Windows preinstalled, a 8200mAh battery, is only 8.9mm thick and weighs a mere 590g.

As for the Series 9, Samsung claims that it is its lightest and most powerful laptop yet; one which is not only optimized for Windows 8 but also has a multi-touch touchpad.

Last but not least, the ATIV smartphone is based on Windows Phone 8, has a dual-core Qualcomm Snapdragon system-on-chip clocked at 1.5GHz, 1GB of RAM, either 16GB or 32GB onboard storage, a 4.8in HD Super AMOLED display, 8.7mm thick, a 2300mAh battery, an 8-megapixel camera, a front facing one and NFC.

Desire worked at ITProPortal right at the beginning and was instrumental in turning it into the leading publication we all know and love today. He then moved on to be the Editor of TechRadarPro - a position he still holds - and has recently been reunited with ITProPortal since Future Publishing's acquisition of Net Communities.