ADR Studio is working on an Instagram-specific camera that is expected to launch in mid-2013.
The first prototype of the Instagram Socialmatic camera is expected by year's end, according to ADR, which recently gained new business partners to help get the project off the ground.
In a blog post, ADR Studio thanked private investor Artem Shishakin and telecommunications and design company Global Mobile Network, which ADR said "will be ready to create a new era in social photography."
ADR first announced plans for an Instagram-specific camera in May. The product, still in its development phases, will sport a flat touch-screen display, with a built-in printer and 16GB of storage. It will also come with Wi-Fi and Bluetooth capabilities, so users can share pictures instantly.
According to Design Taxi, the square, handheld device will come with two separate camera lenses – one for normal photos and another for filtered shots, as well as an LED flash. Since its last update three months ago, ADR Studio unveiled an updated camera design, turning the otherwise beige Instagram logo into a black on-the-go camera.
"The realization of this ambitious project is no longer a brilliant idea or a concept," ADR Studio said in July news release. "This is a reality that will soon be flooded into the world markets almost crazy about this amazing concept."
The product is not available yet for pre-order. ADR warned consumers not to not fall for scam notices regarding an early ordering process; news will only come from official channels.
As Digitaltrends.com noted, ADR could face some copyright issues given that the device design mimics the official Instagram logo.