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Amazon brings Local deals to London & rolls out app store to Europe

While Apple and Samsung battle it out in the smartphone and tablet space in the US, Amazon has quietly risen to become the country's go-to online shopping basket. Now with the US firmly in hand, Amazon is looking to aggressively put its stamp on the European market with the rollout of AmazonLocal in the UK and the Amazon Appstore throughout the EU. London is the deals site's first European destination.

Launched last summer in the US, AmazonLocal is Amazon's answer to Groupon's daily deals model, which offers users time- and location-sensitive discounts on shopping, restaurants, and special events. And, like Groupon, the local deals that offer price breaks on everything from spa treatments to flying lessons are shared via email subscription. While such a model might help a company like Groupon improve its direct marketing relationship with customers, the effect is likely 10-fold for Amazon due to its large ecosystem of products and services, as well as its successful rollout of the Kindle line of devices.

And when it comes to the Kindle, Amazon is taking a similarly proactive step by announcing the debut of its Amazon Appstore throughout the European market in countries including the UK, Germany, France, Italy, and Spain. The store's approach differs depending on the country, starting with the name. In Spain the store is called "Tienda Apps," in the UK it is called "Amazon Appstore for Android," and in Germany, Italy, and France it's called the "App-Shop."

Although Amazon's fortunes in other regions around the globe such as Asia have been slow to deliver the same level of success the company has enjoyed in the US, Amazon's European efforts have remained impressive with every passing quarter.

"Amazon has spent years developing innovative features that help customers find and discover the products that are right for them and have applied that know-how to the Amazon Appstore. We're delighted to extend that experience to our European customers," said Amazon Appstore vice president Jim Adkins.