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IFA 2012: Sony Entertainment Network and how it plans to compete with Google et Al

The COO of Sony Network Entertainment, Shawn Layden, presented Sony Entertainment Network, which launched 12 months ago at IFA as Qriocity, as a compelling ecosystem offering video, music and games for a “constellation of devices”.

The catalogue of PlayStation games is what differentiates S.E.N from other marketplaces, according to Layden, and with the PlayStation Network (PSN) label onboard, Sony has a pretty powerful argument against the likes of Google, Amazon and Apple.

In addition, Layden pointed to the fact that the general industry trend is more about how you bring content to your customers, rather than bringing as much as content as possible.

The new “Music Unlimited” service, which debut in the UK for £4.99 per month, is one of the services that arose from this trend. The original three-tiered service being simplified to two tiers, with both of them offering 16 million tracks.

The only big difference will be that the £9.99 service will still offer full access via mobile devices. The company is also offering a 14-day trial without the need for a credit card and up to 60-day trial for people who own a compatible Sony product.

When probed about the next 12 months, Layden said that more countries will receive the service, with more integration with other Sony products (Bravia, Sony Mobile, Vaio etc), acting as the glue and providing a common DNA.

He also hinted that other manufacturers might join Sony Entertainment Network, perhaps emulating what the company has been doing with the PlayStation Certification scheme that HTC adhered to.

Ultimately, Sony Entertainment Network will offer a single sign on, or a one-doorway as Layden puts it, allowing users to navigate a single environment.

But the COO of SEN declined to reveal whether or not Gaikai - which has just been purchased by Sony - will be rolled in the platform.

Desire worked at ITProPortal right at the beginning and was instrumental in turning it into the leading publication we all know and love today. He then moved on to be the Editor of TechRadarPro - a position he still holds - and has recently been reunited with ITProPortal since Future Publishing's acquisition of Net Communities.