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Make or break: Some thoughts about the Nokia Lumia launch

It’s telling that tomorrow’s event that will apparently witness the launch of the Nokia Lumia 920 and the Lumia 820, is a joint one organized by Microsoft and Nokia. Both companies have been working closely on Windows Phone ever since Mango but we can’t help but feel that Microsoft is the one at the helm.

The fact that Samsung was somehow allowed to showcase its Windows Phone 8 officially, the Ativ S, at IFA last week (check our quick analysis), leaves us to believe that Microsoft will not bet on one horse this time around. It cannot afford to.

Which leaves Nokia in a vulnerable position. Yes, it will receive some of Microsoft’s marketing money and support but unlike other smartphone rivals like HTC, ZTE or Samsung, it doesn’t have Android to fall over should Plan A fail.

In other words, Microsoft will not go out of its way to save Nokia from disaster should sales of the new Lumia falter while other succeed in shifting Microsoft-based handsets. And the cynic in me thinks that Microsoft may eventually buy out the company should Nokia’s market capitalization become attractive enough.

Nokia can only be saved if (a) other manufacturers continue to shun Windows Phone and give it a tepid reception (b) Lumia handsets have something special like Wireless charging and syncing and (c) Microsoft delivers a powerful and compelling case for running Windows 8 and Windows Phone 8 as a pair.

Desire worked at ITProPortal right at the beginning and was instrumental in turning it into the leading publication we all know and love today. He then moved on to be the Editor of TechRadarPro - a position he still holds - and has recently been reunited with ITProPortal since Future Publishing's acquisition of Net Communities.