We're at the Franklin Parrasch art gallery where Nokia is holding its Windows Phone 8 event, one which will see the launch of two smartphones.
Two giant models of the phones (see picture) have been put on stage - the one on the left is similar to the Nokia Lumia 900, but the one on the right doesn't look like anything in the Lumia range (it's more akin to the HTC HD7).
The main message that Nokia apparently wants journos and analysts to take away from the event is "switch to Lumia", which is used as its hashtag on Twitter and as the password for the event's network access.
Nokia is expected to launch the Lumia 920 and the Lumia 820 smartphones today, which will replace the Lumia 900 and the Lumia 800. Earlier last week, Samsung was the first out of the blocks with the Ativ S Windows Phone 8.
For more, head over to our Nokia SwitchtoLumia Windows Phone 8 report, live from New York.