Ordinary Twitter users can now monetise their social media activity, thanks to Ad Dynamo's new Sponsored Tweets service, which enables users to get paid for sending tweets promoting the products and services of advertisers.
Users signed up to Sponsored Tweets respond to briefs prepared by advertisers in order to become paid publishers. After registration, you can choose how much you wish to charge per promotional tweet, with Tweeters wielding more influence within their social circles or sporting more followers able to charge a higher rate.
Twitter Publishers are encouraged to restrict their tweets to products and brands they are genuinely passionate about, in the hope of promoting a level of authenticity. However, advertisers hold final control of promotional tweets, as to ensure they are in line with their own core values and to simultaneously maximise the tweet's value.
They are also provided with performance summary charts so they can monitor the general effectiveness of each tweet, making real time tailoring of Twitter campaigns possible.
Ad Dynamo's CEO, Sean Riley, said: "On social networks like Twitter consumers are heavily influenced by the recommendations of real people. Third party recommendations are highly valued because they're impartial and based on personal experience, which is why many brands now pay celebrities for endorsed tweets."
He continued: "Ad Dynamo's Sponsored Tweets extends this arrangement to any Twitter user, turning them into paid publishers and enabling them to monetise their social media activity. At the same time the service provides advertisers with a cost-effective way to secure natural, authentic and powerful promotional tweets."
Figures from the Chartered Institute of Marketing (CIM) showed that three quarters of marketers want investment in social media marketing in 2012 to increase, though the same study also revealed that 35.4 per cent of marketers polled rendered their 2011 social media activity "not at all effective," potentially showing a requirement for new marketing channels.
Riley concluded: "The insight provided by Ad Dynamo's Sponsored Tweet service enables advertisers to take control of their social media marketing activities. Marketing via social networks like Twitter can provide advertisers with maximum reach at minimum expense."