Lady Gaga has announced that her new album, ARTPOP, will be a creative project.
Yesterday, via her social networking site Little Monsters, she revealed that ARTPOP is to be a "multimedia experience," complete with "chats, films for every song, extra music, content, gaga inspired games, fashion updates, magazines, and more."
She confirmed that the album will be available on a range of platforms including iOS, mobile applications, computer applications and the regular physical and digital forms.
ARTPOP has been expected to be released during spring of 2013; something that was all but confirmed by Gaga's urges of "start asking for IPADS FOR XMAS!!"
(opens in new tab)Perhaps releasing an ordinary album is no longer engaging or exciting enough as younger consumers, especially teens, increasingly embrace all things digital and mobile (opens in new tab). Perhaps Lady Gaga is here attempting to stick it to the pirates by offering content well worthy of fans' money. Or perhaps this is yet another of Gaga's outlandish methods of catching the public's attention.
However, she is not the first musical artist to employ the services of an app. Sting's free Sting 25 app includes concert footage, photos, interviews and journal entries, and Björk's 2011 album, Biophilia, was made available as an iPad app.
Gaga is famous for her frequent interactions with her fanbase, who she credited with being her inspiration for the unusual new release: "You inspired me to create something that communicated with images, because YOU do."
The musician is currently on her Born This Way Ball tour, and is due to play in the UK this weekend.