Skip to main content

Apple shifts 2 million iPhone 5's in 24 hours

Apple has today announced that pre-orders of its iPhone 5 (opens in new tab) reached two million in just 24 hours of being on sale; a figure more than double that of its iPhone 4S predecessor.

The sales side of the iPhone 5 launch was always likely to take care of itself and these early findings seem to offer confirmation, given the fairly lukewarm reception (opens in new tab) afforded to the model itself. While the general hardware and software improvements have been widely recognised, frustration (opens in new tab) over the lack of radical change and innovation on the product has been voiced (opens in new tab).

But consumer draw to the Apple conveyor belt fails to relent, and some buyers may now have to wait until October for their device with the company selling out (opens in new tab) of initial stocks as a result of the pre-order frenzy.

Phillip Schiller, Apple’s senior vice-president of worldwide marketing, who presented at the iPhone 5’s California launch last week, said, “iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal. iPhone 5 is the best iPhone yet, the most beautiful product we’ve ever made, and we hope customers love it as much as we do.”

(opens in new tab)Sales will have to continue in this manner to live with the popularity of its biggest rival, Samsung’s Galaxy S3. The Korean firm is expecting to shift 30 million (opens in new tab) of the smartphones before the year’s end, and will be further boosted by the news that the S3's processor is being rated faster than the iPhone 5’s (opens in new tab).

To see the full specifications of the two devices go head-to-head, don’t miss our spec comparison (opens in new tab) and join the debate raging in the comments section over which phone reigns supreme.

Will began working life as a technology journalist at ITProPortal as Senior Staff Writer. He's worked as a Copywriter, then Creative Lead across video, social, email, web and print. He is currently a Senior Content Strategist at Zone.